Much of what separates a conscious business from others is a sense of purpose around a social issue and a desire to make the world a better place by addressing that issue. This frequently means values are shared between the CEO and the company itself. For instance, this article from Fast Company tracks the connections between entrepreneur’s personal philosophies and the values of their company. And as we’ve discussed in previous blog posts, a key tenet of branding for conscious businesses is making…
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Opportunity Lens
Culture of Opportunity: How to Grow Your Business in an Age of Disruption
By Mark Monchek
A compact manifesto that will show you how to thrive in the new world of business.